Wednesday, February 11, 2015

Intentional Marketing with Bookmarks

Last month, I posted about Seven Benefits of Bookmarks. Today I want to share some additional ideas for using bookmarks. These ideas are particularly geared to retailers, but some could be used by authors as well.

To many of us, bookstores are like candy shops. There are so many wonderful choices, and it is difficult to see them all. How can a simple bookmark guide a book lover to that perfect book on the shelf? Here are seven ways that might be accomplished. Read more

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